^ "SiriusDecisions APAC Summit 2017: Representing the voice of APAC marketers"."Three key takeaways from SiriusDecision Summit 2017". ^ "Industry Leaders from F5, Iron Mountain and Kronos Headline SiriusDecisions Summit 2011".^ "4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013".^ "Forrester : Marketing : Forrester To Acquire SiriusDecisions".^ "Three Tips for Navigating the New 'Demand Waterfall' ".^ "The New SiriusDecisions Waterfall and New B2B Marketing Acronyms".^ "MarketOne Insights: The New SiriusDecisions Demand Waterfall".
^ a b "The CMO.com Interview: SiriusDecisions SVP/Research Tony Jaros".^ "SiriusDecisions Summit Europe 2013 - Key Takeaways".^ "SiriusDecisions Sales and Marketing Summit".^ a b "SiriusDecisions Receives Growth Investment from JMI Equity".^ "An Inconvenient Truth About B2B Demand Generation".SiriusDecisions research and commentary from executives has been featured in Forbes, AdAge, CMO.com, Inc.com, Channel Marketer Report, CRM Magazine, Marketing Magazine and Demand Gen Report. Grammy award-winning artist, actor and activist Common (2019).Entrepreneur and best-selling author Molly Bloom (2018).Renowned and Grammy award-winning singer/songwriter Jewel (2017).Internationally acclaimed chef Marcus Samuelsson (2016).NBA legend and entrepreneur Magic Johnson (2015).Best-selling author Malcolm Gladwell (2014).Former United States Army General Stanley A.Past SiriusDecision Summit keynotes include:
The company also hosted Summit in London and Singapore. During the Summit, SiriusDecisions honored B2B organizations that develop innovative sales and marketing integration practices with its Return on Integration (ROI) Awards. Since 2006, SiriusDecisions hosted an annual SiriusDecisions Summit, which brought together marketing, sales, and product professionals and executives to discuss how intersections between their disciplines can be used to solve business problems. SiriusDecisions’ research services provide information to help executives inform aspects of their marketing, sales and product strategies, including: Products and Services Managing Director John Neeson speaks during the annual SiriusDecisions sales and marketing Summit. On November 27, 2018, the company announced that it was acquired by Forrester Research.
Headquartered in Wilton, CT, the company also had offices in London, Toronto, San Francisco, Waltham, Massachusetts, Austin and Singapore. SiriusDecisions announced January 8, 2014, that it had received an investment from JMI Equity. The model introduced prominent B2B marketing terms, including marketing qualified lead (MQL) and sales qualified lead (SQL). Since 2005, the company's "Demand Waterfall ®" model, (updated in 2012 to "The Rearchitected Demand Waterfall" and then to the "Demand Unit Waterfall™" in 2017) has been used by marketers to analyze their lead qualification process, from the inquiry stages through closed sales. SiriusDecisions helped define many business marketing best practices and concepts, including lead scoring and marketing operations. SiriusDecisions was founded in 2001 by John Neeson and Rich Eldh. Forrester Research acquired the company in 2018. SiriusDecisions clients included Adobe, IBM, GE, HP, Cisco SAP and Motorola. SiriusDecisions developed the "Demand Waterfall" model, which is widely used by B2B companies to describe and measure their lead-to-revenue funnel. The company provided advisory, consulting and learning services to help executives improve the performance of their sales, marketing, and product strategies. was a global B2B research and advisory firm with headquarters in Wilton, Connecticut.
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